Reputation ROI Calculator
What are bad reviews actually costing you?
Enter a few numbers about your business. We'll show you the leads and revenue you lose every month to negative reviews — and how fast removal pays for itself.
Your business
Adjust to match your reality.
Estimated revenue you're losing
Per month
$9,094
Per year
$109,132
Leads lost / month
12
Conversion drag
10.1%
Removing one review pays for itself in about 1 days.
Stop bleeding $9,094/month
Remove your negative reviews — flat fee, no removal, no charge.
How we calculate this
- The first star lost below 4.7 costs about 11% of click-through from search and maps, tapering after that and capped at 18% (BrightLocal 2024 Local Consumer Review Survey).
- Negative reviews are scored as a share of your total review volume, not a raw count, so a 40 review shop and a 4,000 review store are not treated the same. That drag caps at 20% (HBS · Michael Luca).
- Both drags compound multiplicatively, then apply only to the ~55% of shoppers who read reviews and act on them. Effective loss is capped at 20% of your funnel.
- Money is counted as gross profit on the work you would have won, never the full ticket or sticker price.
- Estimates only — every industry and market is different. Your actual results may be higher or lower.