How REPUSCAN Identifies Reputation Threats

Quick Answer

REPUSCAN is Reputation Medics' proprietary reputation scanning system. It surfaces the reviews, search results, and mentions that shape how prospective customers perceive a business, then classifies each finding by removability, urgency, and impact. It does not delete reviews (no software can), but it is the input layer that determines where human dispute work should actually go.

What REPUSCAN scans

• Google Business Profile reviews, questions, and profile changes
• Search engine results for brand-name and brand-plus-modifier queries
• Major review platforms: Yelp, Facebook, Trustpilot, BBB, TripAdvisor, Glassdoor, and industry-specific platforms
• Directory listings for consistency and accuracy
• Mentions across news, forums, and social platforms where the brand name surfaces

The TRUST methodology behind the scoring

REPUSCAN evaluates findings against the TRUST framework:

• Trust Signals: profile completeness, verification status, trust badges

• Reviews and Ratings: count, average, recency, distribution, response rate

• User Sentiment: tone of reviews and mentions, not just star ratings

• Search Visibility: what ranks for the brand-name SERP

• Threat Assessment: reviews and content likely to cause revenue loss Each finding is scored on impact and, where relevant, removability under current platform policy.

What REPUSCAN does not do

• It does not automatically remove reviews from third-party platforms (no software can).

• It does not fabricate positive reviews.

• It does not guarantee ranking outcomes.

• It does not replace the human dispute work: it is the critical input that determines where dispute work is worth doing.

How the output is used

Scan results feed into:

• A prioritized list of reviews to evaluate for removal

• A search-visibility map showing what ranks on page one for the brand

• Directory inconsistencies to fix

• Monitoring alerts when new reviews or mentions appear

Who this is built for

Businesses that either (a) are actively defending against a reputation problem and need to know where to spend dispute effort, or (b) want ongoing monitoring so problems surface before they escalate.

Start a free REPUSCAN scan today or speak with a specialist about translating your scan output into a removal plan.

Get a Comprehensive Reputation Deep Scan

Unsure where your brand's biggest search and review vulnerabilities lie? Start a free REPUSCAN reputation audit or speak with a threat assessment specialist. We scan your Google SERP, major review platforms, and directory listings to highlight immediate removal and suppression opportunities. Last reviewed: July 2026. Reputation Medics does not guarantee removal of any specific review. Outcomes depend on platform policies, evidence, and the reviewer's conduct.