Short answer
A estate planning attorney can get a Google or Yelp review taken down when the review breaks that platform's published content policy. Reputation Medics files the case for $397 per Google review and $697 per Yelp review. Pay upfront. If the specific item is not removed within 30 days, the removal fee is automatically refunded.
Yes, when the review breaks a published platform policy. A truthful account from a real customer stays up, however harsh it reads. Google, Yelp, and the sites we file with make the final removal decision. What we guarantee is the automatic refund of the removal fee if the item stays up past 30 days.
$397 per Google review, $697 per Yelp review, and $497 per harmful link on another site. One price per item, no retainer. Pay upfront. If the specific item is not removed within 30 days, the removal fee is automatically refunded.
Reviews that map to a published policy: a reviewer who was never a customer, a competitor or former employee, off-topic content, private details about staff, prohibited language, or specific factual claims your records contradict.
Filing happens after payment and onboarding details are received. The 30-day window in the refund term is the clock that matters: if the specific item is still up after 30 days, that removal fee comes back automatically. Google, Yelp, and the sites we file with make the final removal decision. What we guarantee is the automatic refund of the removal fee if the item stays up past 30 days.
On the typical job job type, a $2,500 job at a 100% gross margin is $2,500 of gross profit. That is the arithmetic on a single job, using a labeled cross-industry default, not trade data.
The start form takes a few minutes if you have these four things in front of you. Nothing else is required to open the case. The full list is below.
Gross profit is the job value multiplied by the gross margin in the same row. Nothing is projected. No trade body publishes job values, close rates, or margins for this trade, so the figures below are a labeled cross-industry default, not trade-specific data.
| Job type | Average job value | Close rate | Gross margin | Gross profit per job |
|---|---|---|---|---|
| Typical jobBlended benchmark for this trade. | $2,500 | 30% | 100% | $2,500 |
Run your own numbers on the Estate Planning Attorneys revenue calculator.
Every case cites a documented policy violation. If the review maps to none of these, we say so before you pay.
Not a real customer
The reviewer never bought from you. Wrong business, a competitor, or someone repeating a story they were told.
Conflict of interest
A competitor, a former employee, or anyone with a stake in making the rating drop.
Off-topic content
A complaint about something other than the work you did, or a rant about an unrelated dispute.
Personal information
Names of staff, phone numbers, addresses, or other private details the platforms prohibit.
Hate speech, threats, profanity
Language that breaks the platform's prohibited-content rules regardless of whether the visit happened.
Defamatory or provably false claims
Specific factual assertions about the job that your records contradict.
A legal client is choosing someone to trust with money, freedom or family. They read reviews the way they would read a reference, and they weigh a single detailed one-star far more than a dozen short five-stars.
The consultation shortlist
Prospects pick two or three attorneys to call from Google and Avvo, Martindale-Hubbell and Justia. The rating gets you on the list. The newest review decides whether you stay on it.
The opposing-party review
Reviews from the other side of a case, or from a client's relative who never retained you, are common for an estate planning attorney. They read as client testimony to a prospect, and bar rules stop you from explaining who the reviewer really is.
The fee-dispute read
A review that says "took my retainer and did nothing" is read as a warning about money. Prospects who were about to pay a retainer are the most sensitive readers on your profile.
Nothing here is a promise of removal, because that decision belongs to the platform. This is the sequence and the timing the platforms themselves publish, plus the day the fee refunds if the item is still up.
Day 0 · Free scan and eligibility read
We pull the live review or page from Google and Avvo and Martindale-Hubbell, quote it verbatim, and say which policy it breaks. If nothing breaks a rule we say so and take no fee.
Days 1-3 · Filing that respects confidentiality
The report quotes the review's language and the policy it breaks. Nothing about the representation goes in, so the filing stays inside the confidentiality rule a public reply would test.
Days 3-10 · Platform moderation
Yelp says reported content goes to its moderators and that evaluation may take several days, with an email when it is finished. Google evaluates the report against its prohibited and restricted content policy. Most decisions land inside this window.
Days 10-21 · Appeal where the first report is declined
A declined report is not the end. Google provides an appeal route for reviews it decides to keep, and a second filing that cites a different policy ground and better evidence is often what moves it.
Day 30 · Automatic refund
If the item is still live 30 days after payment, the fee refunds automatically, without a request, a form or a phone call. $397 Google, $697 Yelp, $497 harmful link.
The start form takes a few minutes if you have these four things in front of you. Nothing else is required to open the case.
Model Rule 1.6
Replying in detail can put your license at risk
A lawyer may not reveal information relating to a representation to answer a review, and state bars have disciplined lawyers for doing exactly that in a reply. For an estate planning attorney, a policy report is the route that does not require saying anything about the matter.
American Bar Association — Model Rule 1.6: Confidentiality of Information
Non-clients
Opposing parties and declined consultations are a common, reportable pattern
Reviews from an opposing party, a family member of one, or someone who was turned down at intake describe something other than a customer experience, which is the off-topic and fake-engagement ground in Google's published policy.
Google Maps Help — Prohibited and restricted content policy for Maps user contributions
16 CFR Part 465
Buying reviews to bury a bad one is a federal violation, not a shortcut
Since October 21, 2024 the FTC rule on consumer reviews bans fake reviews, insider reviews presented as customer reviews, and paying for positive or negative reviews, with civil penalties available per violation. For an estate planning attorney that leaves two lawful moves: earn real reviews, and report the ones that break platform policy.
U.S. Federal Trade Commission, 2024 — Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465)
Policy grounds only
Google removes reviews that break a policy, not reviews you dislike
Google's own help documentation says any review can be reported but only content that violates its policies is eligible for removal. That is why a case starts by matching the wording to a named policy: fake engagement, off topic, impersonation, harassment, personal information or conflict of interest.
Google Business Profile Help — Report inappropriate reviews on your Business Profile
You pay the removal fee upfront so we can begin work. If the specific item is not removed within 30 days, we automatically refund that removal fee to your original payment method. Google, Yelp, and other third-party sites make the final removal decision.
Google, Yelp, and the sites we file with make the final removal decision. What we guarantee is the automatic refund of the removal fee if the item stays up past 30 days.
Usually, yes. Google's and Yelp's rules require a genuine customer experience, and being on the other side of a matter does not qualify. We describe the conflict of interest in the report without disclosing case details or breaching privilege.
Bar guidance in most states allows a short, neutral reply that does not confirm the person was a client or reference the matter. That protects you but leaves the accusation visible. Removal is the only route that takes the false claim off the profile.
Self-serve removal covers Google and Yelp reviews at $397 and $697. For attorney directories, the process differs by site and is discussed during a consultation. A complaint-site page or article ranking for your name is handled as a harmful link at $497.
Compare Average Lawyer Hourly Rate by State
Clio · 2025
National average U.S. attorney billing rate of $349/hr, ranging from $135/hr (Juvenile) to $461/hr (Corporate Litigation). Cited as a supporting rate benchmark only — an hourly rate is not a matter value, so it is not used as the calculator's ticket input.
2024 Local Consumer Review Survey
BrightLocal · 2024
Star rating and review sentiment vs. click-through from search and maps. Used for the click-through drag curve.
Reviews, Reputation, and Revenue
Harvard Business School · Michael Luca
Peer-reviewed link between review sentiment and revenue. Used for the sentiment drag curve.
Model Rule 1.6: Confidentiality of Information
American Bar Association
A lawyer may not reveal information relating to the representation when replying to a review, and the self-defense exception is read narrowly. Several state bars have issued opinions specifically about online review responses.
Prohibited and restricted content policy for Maps user contributions
Google Maps Help
The policy list a removal report has to cite: fake engagement, off-topic content, impersonation, harassment, personal information and conflicts of interest.
Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465)
U.S. Federal Trade Commission · 2024
Federal rule effective October 21, 2024. Bans fake or AI-generated reviews, reviews by insiders presented as customers, and buying positive or negative reviews. This is why removal has to be argued on policy grounds instead of countered with bought reviews.
Report inappropriate reviews on your Business Profile
Google Business Profile Help
Google's own documentation of the report route: any review can be reported, only reviews that break a content policy are eligible for removal, and the decision is Google's.
Yelp for Business Support Center
Yelp states that reported content is evaluated by its moderators and that the evaluation may take several days, with an email sent when it is done.
Paste the review, tell us which platform, and pay the removal fee for that item. If it is still up after 30 days the fee comes back automatically.
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