Short answer
A periodontist can get a Google or Yelp review taken down when the review breaks that platform's published content policy. Reputation Medics files the case for $397 per Google review and $697 per Yelp review. Pay upfront. If the specific item is not removed within 30 days, the removal fee is automatically refunded.
Yes, when the review breaks a published platform policy. A truthful account from a real customer stays up, however harsh it reads. Google, Yelp, and the sites we file with make the final removal decision. What we guarantee is the automatic refund of the removal fee if the item stays up past 30 days.
$397 per Google review, $697 per Yelp review, and $497 per harmful link on another site. One price per item, no retainer. Pay upfront. If the specific item is not removed within 30 days, the removal fee is automatically refunded.
Reviews that map to a published policy: a reviewer who was never a customer, a competitor or former employee, off-topic content, private details about staff, prohibited language, or specific factual claims your records contradict.
Filing happens after payment and onboarding details are received. The 30-day window in the refund term is the clock that matters: if the specific item is still up after 30 days, that removal fee comes back automatically. Google, Yelp, and the sites we file with make the final removal decision. What we guarantee is the automatic refund of the removal fee if the item stays up past 30 days.
On the implant, complete treatment job type, a $4,000 job at a 100% gross margin is $4,000 of gross profit. That is the arithmetic on a single job, using the cited benchmarks below.
The start form takes a few minutes if you have these four things in front of you. Nothing else is required to open the case. The full list is below.
Gross profit is the job value multiplied by the gross margin in the same row. Nothing is projected. Every job value, close rate, and margin below is cited in the sources at the end of this page.
| Job type | Average job value | Close rate | Gross margin | Gross profit per job |
|---|---|---|---|---|
| Single implantADA fee-survey national average for one implant. | $3,075 | 39% | 100% | $3,075 |
| Implant, complete treatmentMedian for the full implant case including abutment and crown. | $4,000 | 39% | 100% | $4,000 |
| Implant-supported crownCeramic crown on an existing implant. | $1,606 | 39% | 100% | $1,606 |
Run your own numbers on the Periodontists revenue calculator.
Every case cites a documented policy violation. If the review maps to none of these, we say so before you pay.
Not a real customer
The reviewer never bought from you. Wrong business, a competitor, or someone repeating a story they were told.
Conflict of interest
A competitor, a former employee, or anyone with a stake in making the rating drop.
Off-topic content
A complaint about something other than the work you did, or a rant about an unrelated dispute.
Personal information
Names of staff, phone numbers, addresses, or other private details the platforms prohibit.
Hate speech, threats, profanity
Language that breaks the platform's prohibited-content rules regardless of whether the visit happened.
Defamatory or provably false claims
Specific factual assertions about the job that your records contradict.
Most new patients never call more than one periodontist. They search, glance at the stars in the map results, read the two newest reviews, and book or move on.
The map pack glance
Google shows three periodontists first. A rating a few tenths below the neighbours and a fresh one-star at the top of the list is usually enough to lose the tap, even when the rest of the profile is strong.
The insurance-and-price check
Patients open the profile to confirm you take their plan and to guess at cost. A review that says "billed me for work I did not agree to" reads as a warning about money, and money complaints keep people from calling.
The second-opinion search
Before a crown, implant or aligner case, patients cross-check Healthgrades, Zocdoc and Vitals. One angry review that repeats across sites looks like a pattern, even if it was written by someone who was never in your chair.
Nothing here is a promise of removal, because that decision belongs to the platform. This is the sequence and the timing the platforms themselves publish, plus the day the fee refunds if the item is still up.
Day 0 · Free scan and eligibility read
We pull the live review or page from Google and Healthgrades and Zocdoc, quote it verbatim, and say which policy it breaks. If nothing breaks a rule we say so and take no fee.
Days 1-3 · Filing without chart detail
The report argues the policy ground and cites the exact wording. No chart, appointment or billing detail goes into it, so nothing about a real patient becomes public while the case runs.
Days 3-10 · Platform moderation
Yelp says reported content goes to its moderators and that evaluation may take several days, with an email when it is finished. Google evaluates the report against its prohibited and restricted content policy. Most decisions land inside this window.
Days 10-21 · Appeal where the first report is declined
A declined report is not the end. Google provides an appeal route for reviews it decides to keep, and a second filing that cites a different policy ground and better evidence is often what moves it.
Day 30 · Automatic refund
If the item is still live 30 days after payment, the fee refunds automatically, without a request, a form or a phone call. $397 Google, $697 Yelp, $497 harmful link.
The start form takes a few minutes if you have these four things in front of you. Nothing else is required to open the case.
45 CFR 164.508
HIPAA stops the one reply that would settle it
A dental practice cannot say "this person has never been in our chair" in public. Confirming or denying treatment is a disclosure. That single restriction is why a periodontist that gets a review from a non-patient has to use the platform's policy process rather than the reply box.
U.S. Department of Health and Human Services — HIPAA Privacy Rule: uses and disclosures for marketing (45 CFR 164.508(a)(3))
Genuine experience required
Reviews from people who were never patients are reportable by policy
Google's contributions policy requires content to reflect a genuine experience with the business, and Yelp's guidelines say the same. Non-patient reviews, mistaken-practice reviews and former-employee reviews all fall under that ground.
Google Maps Help — Prohibited and restricted content policy for Maps user contributions
16 CFR Part 465
Buying reviews to bury a bad one is a federal violation, not a shortcut
Since October 21, 2024 the FTC rule on consumer reviews bans fake reviews, insider reviews presented as customer reviews, and paying for positive or negative reviews, with civil penalties available per violation. For a periodontist that leaves two lawful moves: earn real reviews, and report the ones that break platform policy.
U.S. Federal Trade Commission, 2024 — Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465)
Policy grounds only
Google removes reviews that break a policy, not reviews you dislike
Google's own help documentation says any review can be reported but only content that violates its policies is eligible for removal. That is why a case starts by matching the wording to a named policy: fake engagement, off topic, impersonation, harassment, personal information or conflict of interest.
Google Business Profile Help — Report inappropriate reviews on your Business Profile
You pay the removal fee upfront so we can begin work. If the specific item is not removed within 30 days, we automatically refund that removal fee to your original payment method. Google, Yelp, and other third-party sites make the final removal decision.
Google, Yelp, and the sites we file with make the final removal decision. What we guarantee is the automatic refund of the removal fee if the item stays up past 30 days.
Yes, that is one of the strongest cases under Google's and Yelp's rules, both of which require a genuine experience. We document that no appointment, chart or payment record exists for the reviewer and file it under the "not a real experience" policy. We never include patient details in the filing.
You can respond, but you cannot confirm the person was a patient or reference any treatment, even to correct something false. A short neutral reply that invites a private conversation is safe. Removal is the only route that takes the false claim off the profile entirely.
No. Removal takes down one review and its rating contribution. There is no ranking penalty for a successful policy report. What does hurt ranking over time is a profile with a rising share of one-star reviews, which is exactly what removal addresses.
Survey of Dental Fees, national private-market averages
ADA Health Policy Institute (restated by Pearl and PlainDentalCost) · 2024
Population-weighted national average of $3,075 for a dental implant (range $2,005–$5,255) and $1,606 for an implant-supported ceramic crown. Limitation: accessed through third-party restatements of the ADA fee survey rather than the ADA's own publication page, and fees vary widely by state.
A comparative analysis of dental implant costs across major U.S. markets
Dental Economics · 2026
Median $4,000 for a complete single implant, $3,400 when placed by a specialist and $4,800 by a general dentist, from a 2025 survey of 278 practices. Limitation: convenience sample across six metro areas, not nationally representative.
2024 Annual Dentistry Benchmarks
Dental Intelligence · 2024
Treatment-dollar case acceptance averages 39%–42%, with the bottom decile at 22% and the top decile at 58%–64%. Used as the close-rate input. Limitation: drawn from practices that run Dental Intelligence software, a self-selected sample.
Missing data note for full-arch and orthodontic case values
Reputation Medics editorial note · 2026
No association or peer-reviewed source publishes a national average case value for full-arch (All-on-4) implant cases or complete orthodontic treatment. The commonly quoted $20,000–$45,000 per arch comes from clinic marketing pages, and one 2026 pricing report retracted its own braces figure as unsupported. Those job types are therefore absent from the table instead of estimated.
Missing margin data note for fee-for-service practices
Reputation Medics editorial note · 2026
No association publishes a gross or operating margin for dental practices, med spas, clinics, senior living, law firms, advisory firms, brokerages, or hotels. The ADA publishes dentist net income, not a margin; AmSpa publishes revenue per med spa, not a margin; AICPA's margin figure sits behind its paid MAP survey. So the fee or room rate on this page is treated as revenue at 100%, not as profit. Read the revenue figures as lost billings, not lost take-home.
2024 Local Consumer Review Survey
BrightLocal · 2024
Star rating and review sentiment vs. click-through from search and maps. Used for the click-through drag curve.
Reviews, Reputation, and Revenue
Harvard Business School · Michael Luca
Peer-reviewed link between review sentiment and revenue. Used for the sentiment drag curve.
HIPAA Privacy Rule: uses and disclosures for marketing (45 CFR 164.508(a)(3))
U.S. Department of Health and Human Services
Confirming that someone is a patient, or referencing their treatment, in a public reply is a disclosure of protected health information without authorization. This is why a clinical reply is not a safe answer to a false review.
Prohibited and restricted content policy for Maps user contributions
Google Maps Help
The policy list a removal report has to cite: fake engagement, off-topic content, impersonation, harassment, personal information and conflicts of interest.
Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465)
U.S. Federal Trade Commission · 2024
Federal rule effective October 21, 2024. Bans fake or AI-generated reviews, reviews by insiders presented as customers, and buying positive or negative reviews. This is why removal has to be argued on policy grounds instead of countered with bought reviews.
Report inappropriate reviews on your Business Profile
Google Business Profile Help
Google's own documentation of the report route: any review can be reported, only reviews that break a content policy are eligible for removal, and the decision is Google's.
Yelp for Business Support Center
Yelp states that reported content is evaluated by its moderators and that the evaluation may take several days, with an email sent when it is done.
Paste the review, tell us which platform, and pay the removal fee for that item. If it is still up after 30 days the fee comes back automatically.
Starting with dental. Google, Healthgrades, Zocdoc and Yelp.
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