Over 95%
of Restaurant Brands International's system-wide restaurants are franchised
For Burger King franchisees
The brand is national. Your rating is local.
Guests judge your restaurant by the stars next to your address, not the brand's. We help independent Burger King franchisees watch, protect and understand every store's online reputation — within Google's rules and your franchise agreement.
3.5★
▲ 4.0★ · 68% of consumers' minimum
Reputation Medics is an independent company and is not affiliated with, endorsed by, or sponsored by Burger King Company LLC or Restaurant Brands International Inc. Burger King is a trademark of Burger King Company LLC, used here only to identify the businesses we serve.
3.5★
average Google rating for a U.S. Burger King outlet (data from Feb 2023)
562
average Google reviews per U.S. Burger King restaurant
78 / 100
Burger King's 2026 American Customer Satisfaction Index score, up from 77
A franchisee-built brand
19,900
Burger King restaurants worldwide at the end of 2025 — RBI Form 10-K
Source: RBI Form 10-K, FY2025
Burger King is one of four brands under Restaurant Brands International, alongside Tim Hortons, Popeyes and Firehouse Subs. As of December 31, 2025, RBI franchised or owned 19,900 Burger King restaurants worldwide, and over 95% of its system-wide restaurants were franchised.
We are one of the world's largest quick service restaurant, or QSR, companies as measured by total number of restaurants.
Guest satisfaction is moving in the right direction: Burger King scored 78 out of 100 in the 2026 American Customer Satisfaction Index, up from 77 in 2025, against a quick-service average of 79. Every store's guest experience — and how it shows up online — is part of closing that gap.
Customer satisfaction, 2026
Score out of 100
| Group | Value |
|---|---|
| Burger King | 78 |
| Quick-service average | 79 |
| Top quick-service brand (Jersey Mike's) | 84 |
Up from 77 in 2025.
Your rating is set one store at a time
When BrightLocal gathered the Google reviews for every Burger King outlet in the USA in February 2023 — 7,216 restaurants — it found 4.06 million reviews, an average of 562 per restaurant, and an average rating of 3.5 stars.
The spread between stores is wide. New York, South Dakota and West Virginia share the highest state average at 3.7, New Hampshire sits lowest at 2.9, and only 24 states average 3.5 or above. The top-rated Burger King in the country — 3040 Ella Blvd in Houston, Texas — holds 4.4 stars. Meanwhile, BrightLocal's 2026 survey of 1,002 U.S. consumers found 68% will only use a business with four stars or more.
Where guests draw the line
| Group | Value |
|---|---|
| Only use 4★ or higher | 68% |
| Only use 4.5★ or higher | 31% |
| Only use 5★ | 10% |
How fast guests expect a reply
| Group | Value |
|---|---|
| Same day | 19% |
| By next day | 32% |
| Within a week | 81% |
Burger King vs. McDonald's, state by state
4.06M
Google reviews across U.S. Burger Kings
562
average reviews per restaurant
Source: BrightLocal, 2023
BrightLocal's head-to-head study compared the two brands' Google ratings in every state. Burger King had the better average rating in 23 states, McDonald's in 19 plus the District of Columbia, and the brands tied in eight.
The lesson for an owner is not the national scoreboard — it is that two stores under the same brand can look very different to a hungry guest scrolling a map. Your store's rating is yours to watch.
Burger King had the better average Google rating in 23 states; McDonald's won 19 plus D.C., with eight ties.
The top-rated Burger King in the USA — 3040 Ella Blvd, Houston, Texas — holds 4.4 stars.
When a store goes viral for the wrong reason
Any well-known store can be flooded with reviews tied to a news event rather than a visit. When this happened to a McDonald's in Altoona, Pennsylvania in December 2024, Google removed the reviews, telling Reuters: 'These reviews violate our policies and have been removed.' The same rules protect your Burger King restaurant.
Google's rules prohibit fake engagement, off-topic content such as 'general, political, or social commentary or personal rants,' and content posted from multiple accounts to manipulate a rating. Reviews like these can be reported. Reviews that are genuine but unflattering cannot — Google says not to report a review 'just because you disagree with it or dislike it.'
What a review-bombing wave looks like
Illustration — not real dataReuters · Dec 10, 2024
Google pulls McDonald's negative reviews over arrest
“These reviews violate our policies and have been removed.”
Google policies that cover review bombing
- Fake engagement
- Off-topic commentary
- Multiple-account manipulation
Source: Google content policy
How we help Burger King franchisees
- 1Monitor
Store-by-store review monitoring
We track new reviews and ratings for every restaurant you operate and flag drops, spikes and recurring complaints so your managers see them first.
- 2Flag
Policy-based review reporting
We identify reviews that break Google's or Yelp's published rules — fake, off-topic, duplicate or abusive content — and document them for reporting through the platform's official process. The platform decides; we never promise removal.
- 3Report
Review-bombing response
When a store is hit by a wave of reviews tied to a news event rather than a visit, we document the pattern and escalate it through the platform's reporting channels quickly.
- 4Insight
Guest-feedback insight
We turn review text into a short, plain-English report per store: speed, accuracy, cleanliness, staff — so you know what guests are actually saying.
Review responses
Where you have access to your store's listing, we draft replies in your voice for you to approve.
Requires access to your store's listing.
Example layout — not real data
Store #1 — Example
Rating trend
What guests mention
- Speed
- Order accuracy
- Cleanliness
What the research does — and doesn't — say
MythBetter stars = X% more revenue for every restaurant.
Fact
The best-known study of reviews and revenue (Luca, Harvard Business School) found a one-star Yelp increase raised revenue 5–9% for independent restaurants — but found that 'ratings do not affect restaurants with chain affiliation.' We don't claim a revenue percentage for Burger King stores, and you should be wary of anyone who does.
What the evidence does support: most consumers screen businesses by star rating and recency, expect owners to respond, and Google removes reviews that break its rules — including review-bombing.
What we will never do
- Buy, write or incentivise reviews, or ask staff to post them.
- Offer anything in exchange for a positive review or for removing a negative one.
- Threaten or pressure reviewers.
- Promise that a review will be removed. Google and Yelp make that decision.
The FTC's rule on consumer reviews (16 CFR Part 465), in force since October 21, 2024, allows civil penalties of up to $53,088 per violation for fake or bought reviews and review suppression.
Burger King franchise owner questions
5 answers on removal, listing access and what review work can and can't do for your stores.
Read the Burger King franchise FAQsSources (10)
- Restaurant Brands International, Form 10-K for fiscal 2025 (fiscal 2025)
- BrightLocal, "Big Brand Review Showdown: Burger King vs. McDonald's" (Mar 7, 2023; data Feb 2023)
- BrightLocal, Local Consumer Review Survey 2026 (Feb 11, 2026)
- ACSI, Restaurant and Food Delivery Study 2026 (Jun 16, 2026)
- Reuters, "Google pulls McDonald's negative reviews over arrest" (Dec 10, 2024)
- Google, Maps user-generated content policy
- Google Business Profile Help, Report inappropriate reviews
- Michael Luca, "Reviews, Reputation, and Revenue: The Case of Yelp.com", HBS Working Paper 12-016 (2011, rev. 2016)
- FTC, 16 CFR Part 465
- FTC, FTC business blog (Dec 2025)
Talk to our team about your Burger King stores
Tell us which locations you run and what you're seeing on their listings. We reply within one business day to confirm a call time.
Reputation Medics is an independent company and is not affiliated with, endorsed by, or sponsored by Burger King Company LLC or Restaurant Brands International Inc. Burger King is a trademark of Burger King Company LLC, used here only to identify the businesses we serve.