Gross per unit
One lost deal is measured in gross profit, not sticker price
NADA's annual financial profile reports dealership gross profit per unit sold, front and back combined. That is the figure a single review-driven walk-away costs an rv dealership, and it is what the calculator above uses rather than the vehicle price.
NADA, 2024 — Annual Financial Profile of America's Franchised New-Car Dealerships
Conflict of interest
Reviews from a competing store's staff break policy outright
Google's policy prohibits contributions posted to hurt a competitor, and reviews by employees of a rival dealership fall squarely inside the conflict-of-interest and fake-engagement grounds.
Google Maps Help — Prohibited and restricted content policy for Maps user contributions
16 CFR Part 465
Buying reviews to bury a bad one is a federal violation, not a shortcut
Since October 21, 2024 the FTC rule on consumer reviews bans fake reviews, insider reviews presented as customer reviews, and paying for positive or negative reviews, with civil penalties available per violation. For an rv dealership that leaves two lawful moves: earn real reviews, and report the ones that break platform policy.
U.S. Federal Trade Commission, 2024 — Rule on the Use of Consumer Reviews and Testimonials (16 CFR Part 465)
Policy grounds only
Google removes reviews that break a policy, not reviews you dislike
Google's own help documentation says any review can be reported but only content that violates its policies is eligible for removal. That is why a case starts by matching the wording to a named policy: fake engagement, off topic, impersonation, harassment, personal information or conflict of interest.
Google Business Profile Help — Report inappropriate reviews on your Business Profile